Empowering Education in Africa
Proportion Global is a leading platform dedicated to providing specialized online courses that cater to various professional fields. To achieve this, they required a robust, scalable, and user-friendly Learning Management System (LMS) that could handle complex course structures, integrate seamless eCommerce solutions, and provide a dynamic user experience.
Tools Used
Project Goals
- Modernize Website Design: Create an intuitive, engaging, and aesthetically pleasing design that enhances user experience.
- Implement a Powerful LMS: Integrate a comprehensive LMS to manage and deliver courses effectively.
- Seamless eCommerce Integration: Facilitate course sales through a reliable and secure eCommerce platform.
- Enhanced User Engagement: Use gamification to increase user interaction and course completion rates.
- Efficient CRM and Email Marketing: Implement solutions to manage customer relationships and streamline email marketing efforts.
Solution
To meet Proportion Global’s needs, we leveraged the following tools:
Figma for Design:
- User-Centric Design: We used Figma to create a modern, responsive design that ensures an excellent user experience across all devices. This involved creating wireframes, mockups, and interactive prototypes to visualize the final look and feel of the website.
BuddyBoss Theme:
- Community and Social Learning: The BuddyBoss theme was chosen for its robust social networking features, which allowed us to build a community-oriented platform. This enabled learners to interact, share insights, and support each other, fostering a collaborative learning environment.
- Customization and Flexibility: We customized the theme extensively to align with Proportion Global’s branding and functional requirements, providing a seamless and engaging user experience.
LearnDash as LMS:
- Course Management: LearnDash’s powerful course management features enabled us to create structured and interactive courses. This included modules, lessons, quizzes, and assignments, catering to diverse learning paths.
- Advanced Reporting: The reporting features in LearnDash allowed Proportion Global to track learner progress, engagement, and performance, facilitating data-driven decisions to improve the learning experience.
WooCommerce to Sell Courses:
- Secure and Scalable ECommerce: WooCommerce was integrated to handle course sales efficiently. We set up secure payment gateways, automated invoicing, and seamless checkout processes, ensuring a hassle-free purchasing experience for learners.
- Subscription and Membership Management: WooCommerce’s extensions enabled the management of course subscriptions and memberships, providing flexible pricing models to attract a wider audience.
WP Fusion to Manage CRM and Email Marketing:
- CRM Integration: WP Fusion was used to connect LearnDash with Proportion Global’s CRM system. This integration allowed for the synchronization of user data, enabling personalized communication and efficient user management.
- Automated Email Marketing: We set up automated email marketing campaigns using WP Fusion, ensuring timely and relevant communication with learners. This included welcome emails, course reminders, and promotional offers, enhancing user engagement and retention.
GamiPress for Gamification:
- Engagement and Motivation: GamiPress was implemented to incorporate gamification elements such as badges, points, and leaderboards. This motivated learners to complete courses, engage with the community, and achieve their learning goals.
